Behind the Scenes

We are launching a few more never been seen before backstage images from our annual Spring/Summer Fashion show. Every time we look at these photos we seem to find more hidden gems of the 'goings on' behind scenes getting ready to go onstage. Stretching before entering the runway below on a model is the PALMER straight cut swimsuit.

Scraping the washboard is the JUDD t-shirt, BEAU belt and the JIMMY denim cut off shorts.

Releases on the side....the TYLER bikini detachable suit.

Laugh on! The WANDER leather accessory.

News Break! Amfar NYC

During a star studded fashion event for AmFar in NYC yesterday we were asked to donate some looks for the fashion show. These just came out via socialitelife.com

This is our HERO shoulder leather harness and our ZIGGY stretch rocker pants.

The two metal pieces, the leather briefs and vest were fashioned after our SCOUT leather brief and REYNOLDS vest.

Backstage images found

We recently discovered a few more images from backstage at our swim event this year. The boys sure know how to help each other out before heading onto the runway. Below is the KEOKI sunga.

PALMER square cut.

Trying on the TYLER bikini.

T- for TORO sunga.

The PARKER does Pennsylvania.

...and lastly..the ROYCE bikini in black and the TYLER bikini in red, white and navy.

Studio 54 Swim

Our recent fashion show backstage had the models preparing for their grand departure on the runway. Below are our new FLUO orange and neon green underwear sport briefs.

...and leaning back chillin' is the TORO and GUSTO swim sungas.

Vintage Fridays!

Flashback to the year 2002 and one of our first fashion shows we ever did featuring friends and models from the time. These images feature leather and swimwear from the time. Ahhh memories!

More backstage madness!

As our new swim arrives we like to launch more backstage fashion show images. Below features the from left, the TYLER bikini, GUSTO center and the TORO on the right.

Blue, White and Red

A sign of the times. A customer sent us a photo of a style that he wanted on his I-Phone and sent us a command shift, 4 freeze frame image of the PALMER.

One of our behind the scenes images from our fashion show featuring two styles from our Nautic Collection in navy, white and red. The PALMER on the left and the TYLER on the right.

Rufskin Fashion Show 2011

Some more sneak peaks from our latest fashion show of Spring/Summer 2011 swimwear and sportswear. More to follow this week!

Rufskin Fashion Show 2011

Take a peak at a rare behind the scenes look at the recent RUFSKIN S/S 2011 fashion show that was held last weekend in Southern California. There are about 35 pages of black and white photo sexiness and madness. Click HERE

Fashion Show 2011

More sneak peaks of last weekend's fashion show are trickling out. Shown above are models; Andre, Andrew and Lior in some Spring/Summer 2011 fashions.

Show stopper

Here is a sneak peak from our last Saturday's fashion show backstage. Six pack comparisons...hilarious! photo: Daniel Carlos.

Fashion Show 2011

Fashion Show 2011

If you happen to be in the San Diego area our annual fashion show will take place on March 26th here at Club Rich's. If you got frequent flyer miles this will be a good time to use them! See ya there!